1. All-day freshness which is calming, balancing and uplifting - Parama Naturals’ Lavender Deodorant is powered with Lavender Essential Oil, one of the most versatile herbs in aromatherapy, and extracted from the flowers of the high grown Himalayan Lavender plant. The anti-oxidant rich extracts of Lavender, Neem and Turmeric have natural antiseptic properties which protect the skin from infections and neutralize the odor-causing bacteria. They keep the skin looking clean, clear and irritation-free. 2. Effective odor control - To ensure effectiveness, Parama Naturals uses the right percentage of active ingredients with no compromise i.e. the right ingredients with the right quality in the right proportions. Long-lasting and effective even for highly active people. 3. Non-greasy, soft and blemish-free skin - The smooth spreading oil-in-butter formula, rich in anti-oxidants and natural fatty acids, keeps the sensitive underarm skin moisturized, soft and without blocking pores. Made with non-greasy, non-staining and light butter from the seed-pods of Kokum, from the rich fertile highlands of the naturally bio-diverse heritage of the Western Ghats combined with virgin cold-pressed coconut oil from the fertile plains of South India. 4. Chemical, alcohol, aluminium free, 100% natural, NO COMPROMISE - Parama Naturals uses no chemicals, parabens, pthalates, aluminium, baking soda, alcohol, mineral oil, added colour, synthetic fragrance or preservatives, which can irritate the tender underarm skin, block pores, darken the skin or cause allergies. Only chemical and solvent-free natural plant extracts, cold-pressed oils and essential oils. 100% transparent with only the ingredients listed on the label and NOTHING ELSE. Sustainable for people, society and planet. 5. Good for all ages, genders, skin types, ethnicities - Lavender, Turmeric, Neem, Coconut and Kokum are powerhouses of nature. They are time-tested through millenia, recommended in ancient traditions of Aromatherapy and Ayurveda, and benefits corroborated by modern scientific research. It is easy to apply and safe for young girls, boys, teens, people with sensitive skins or intolerance to lingering smells.